Hot Tips for Sales Copy

Index of Current Articles

1. Some Copy Tips from an Old Hand
"Pat Quinn's been around for a while. In a career that spans 40 years and all the major ad disciplines, he's picked up some pretty good tips along the way..." Click Here to Read
 
2. Wink If You Get The Joke
"In a bid to capture the attention of a cyncial audience, many advertisers revert to "Wink" tactics, convinced that their methods will form a bond with the public. But do they work?" Click Here to Read
 
3. The British and Americans are Divided by a Common Language. But Why?
"John Powell looks into fascinating story of how and why American English developed differently from the language of Great Britain..." Click Here to Read
 
4. Commercials that Confuse, Confound and Sell Nobody Anything
"Patrick Quinn lets off steam with ads that serve nothing but themselves, and no-one but the commisioned ad-agency. At least he now knows which computers to avoid - exploding ones...." Click Here to Read
 
5. A Lesson in Advertising from the Eighteenth Century
"How the ESP gave birth to the far more effective USP. So why have advertisers reverted to the former?" Click Here to Read

 

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